Case Study Guidelines

1. Approval is required

Case studies are reviewed and approved before they become public.

Experts can add unlimited case studies from the dashboard. Each one is submitted for moderation and stays private until it is approved. Edits to a published case study are re-reviewed.

2. What to include

• The client or brand type, and the challenge they came to you with.
• What you actually did, in concrete terms.
• Results, with the time period and starting point they relate to.
• Supporting images, screenshots or documents where they help.

3. Evidence and honesty

• Every metric must be substantiated on request.
• Do not present correlation as a result you caused.
• No invented clients, borrowed work or results from another agency.
• Round or anonymise figures rather than inflating them.

4. Client permission and confidentiality

You must have permission to name a client and to use their logo, imagery or figures. Where permission is limited, describe the brand generically instead.

Do not upload confidential contracts, personal data or anything you are not free to share.

5. Rejection and removal

Case studies that are unverifiable, misleading, promotional filler or in breach of these guidelines are rejected, and published ones can be removed later if concerns emerge. Repeated breaches can affect the listing itself.